ANBI Sanitary Ware and Alibaba signed SKA strategic cooperation to win new opportunities in cross-border e-commerce

Founded in 1999, Alibaba International Station is the first business section of Alibaba Group and has now become the world's leading digital foreign trade operating system. 

On September 30, 2020, Guangdong ANBI Technology Co.,Ltd ( Short for: ANBI/ ANBI Sanitary ware) and Alibaba Group signed an SKA (Super Key Account Senior Key Account) strategic cooperation agreement. Su Yaobing, General Manager of ANBI Sanitary Ware, and Zheng Shu, Manager of Alibaba Minshan Region, Guangdong East, attended the signing ceremony.

Su Yaobing, general manager of ANBI Sanitary Ware (right), and Zheng Shu, manager of East Guangdong of Alibaba Minshan Region (left

A group photo of Zheng Shu, Manager of East Guangdong of Alibaba Minshan Region, and ANBI Sanitary Ware team.

Su Yaobing, General Manager of ANBI Sanitary Ware (left), Liu Jixiang, Deputy General Manager of Chaozhou,IBK (right)

Su Yaobing (third from left), general manager of ANBI Sanitary Ware, and the Chaozhou team of www.jieju.cn (IBK)

Alibaba International Station is an export marketing promotion service that helps small and medium-sized enterprises expand international trade. It is based on the world’s leading inter-enterprise e-commerce website Alibaba International Station trade platform. It displays and promotes suppliers’ enterprises and products to overseas buyers, and then Obtaining trade opportunities and orders is one of the preferred online platforms for export companies to expand international trade. The SKA project is a brand marketing plan customized for global premium merchants. It uses operational matrix, scene resources, T2T special services and other advantageous resources to create industry benchmarks. It has a very high entry barrier and requires cooperative businesses to meet the annual export volume of more than 3 million US dollars and Multiple qualifications such as above.

Relying on its own strong products, technology and resources, ANBI Sanitary Ware has passed the BSCI factory inspection certification, and has joined the Alibaba International Station and received key support with its professional international trade team and brand awareness, becoming the core business of SKA.

Up to now, ANBI Sanitary Ware is the first company to settle in the sanitary ware category in the Minshan Region of the SKA project. The "Guangdong ANBI Technology Co., Ltd." store opened at the Alibaba International Station is selling ceramic toilets, toilet seat covers, ceramic basins, Bathroom cabinets, faucets and other sanitary products, and then will use Alibaba international platform traffic, services, tools, etc.. To establish digital marketing of "people and goods yard", comprehensively enhance the international influence of ANBI Sanitary Ware, build an internationally well-known brand, and seize Overseas markets, win new opportunities for cross-border e-commerce.

As one of the first domestic enterprises to produce sanitary ceramics, ANBI Sanitary Ware has internationally advanced tunnel kilns, automated production lines, complete laboratories and intelligent testing equipment. It is a national high-tech enterprise and has participated in GB 6952-2015 "Sanitary Ceramics". Standards, GB/T 34549-2017 "Sanitary Ware Smart Toilet", GB 25502-2017 "Limited Values and Water Efficiency Grades of Toilets" and many other national standards drafted and revised. The production process of sanitary ceramics represents The leading level of the industry, has now developed into the top 10 Chinese kitchen and bathroom top 100 bathroom brand enterprises, internationally renowned brand OEM strategic foundry, enjoying a high reputation in this sanitary ware industry.

This strategic cooperation with Alibaba International Station is another milestone in the expansion of ANBI Sanitary Ware’s overseas business. The two parties will join forces to jointly promote the brand's "digital overseas" and win the future.