lululemon released the Global Happy Heart report for the second year in a row

 The report shows that thanks to people's attention and more active practice, the global happiness index this year has reached 66 points, up 1 point from last year. "Our second global happy heart report shows that people are adopting effective coping strategies to improve mental health, but they are also eager for more connections between people." Calvin McDonald, chief executive officer of lululemon, said, "lululemon is committed to improving people's overall happiness. We expect to call on people to pay attention to the happiness and good state of themselves, others, and the whole society through this new report."

"Our second global happy heart report shows that people are adopting effective coping strategies to improve mental health, but they are also eager for more connections between people." Calvin McDonald, chief executive officer of lululemon, said, "lululemon is committed to improving people's overall happiness. We expect to call on people to pay attention to the happiness and good state of themselves, others, and the whole society through this new report."

Based on the Global Happy Heart benchmark set last year, lululemon studied 10,000 adult data samples from 10 countries and analyzed different dimensions, driving factors, and challenges of a happy heart. [1] The core insights of this year's report include:

"Entering outdoors" and "active exercise" become the most popular good state secret

The report shows that the seven main factors driving happiness include: physical health, energy, the balance of life, self-esteem and self-confidence, emotional stability, relieving stress, and adequate sleep. Chinese interviewees said that it is also very important to recognize the importance of mental health, give back to the community and stabilize the financial situation from an early age. In the post-epidemic era, more and more people choose to go outdoors (+10%), take active exercise (+9%), connect with people (+8%), and rest in time (+8%) wait for good practice.

Z generation has the lowest happiness, and psychological and social dimensions are more challenging

The happy heart index of Generation Z is 63 points, lower than the global average. Only 21 percent of Generation Z said they had happiness in physical, psychological, and social dimensions. Especially in the psychological and social dimensions, the score of Generation Z is significantly lower than the global average. Pressure is the biggest resistance to the Z generation's happiness. Research shows that the possibility that Generation Z is difficult to effectively manage pressure is 1.5 times that of other generations. In addition, 53% of Generation Z expressed loneliness, far higher than the global average (40%).

Every day the rational use of social media for one hour or to bring about a greater sense of well-being

Although more than half (53%) of the interviewees said that social media helped them connect with others and the world, the heavier the social media users, such as Generation Z, the lower their social happiness. The report shows that the interviewees who use social media for one hour per day said they have the strongest happiness. 72% of the interviewees hope to see more positive good state stories on social media, such as how to overcome difficulties, maintain health, set goals, care for themselves, and so on.

Community Connection plays an important role in stimulating a strong happy heart

This year, the Social Happiness Index was 64 points, ranking bottom for two consecutive years. The social dimension is not only limited to a person's family and friend network but also the sense of community belonging is also an important driving factor. More than half of global citizens agree with the importance of community and a sense of belonging. This is especially true for Chinese people. 78% of Chinese interviewees believe that the sense of belonging and feedback to their communities is very important, and the score is higher than the global average (71%). Interestingly, people who attach importance to the sense of belonging and give back to the community tend to have a higher happiness index.

As a sports lifestyle brand, lululemon is committed to improving people's overall happiness. In addition to the release of the Global Happy Heart report, at the employee level, the company has launched a leading employee assistance plan, psychological counseling welfare, and monthly exercise allowance. As of 2023, lululemon will also provide mental health first aid training for all employees. At the Social level, lululemon established the "Social influence Center" (Centre for Social Impact), aiming to support communities around the world through charity, research, and publicity activities, and further promote the body, happy Heart in psychological and social dimensions, and strive to benefit 10 million people around the world by 2025.

In China, lululemon works with stores, ambassadors, and community partners to advocate a positive and healthy lifestyle. Last June, lululemon launched a "summer music challenge" activity calling for national fitness, which further stimulated people's enthusiasm for sports. In 2021 "World Mental Health Day", lululemon first launched a series of activities called "Happy October", which opened the discussion about happy heart and good state. In 2022, lululemon will continue to upgrade its content and influence to help "healthy China".