Now is the time for XR

1 year ago

Over the next 2 years, XR is expected to grow eightfold, reaching an estimated market size of more than $209 billion by 2022

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Product details

Have you watched movie Mandalorian or Star war? 

if yes, you already experienced the XR technology even if you do not know what is it

What is XR technology?

It’s a combination of AR, VR and MR. XR deliver an experience of mixing feast of reality and illusion. Meanwhile, it is a great technology that save a lot of cost of movie filming.

Why is that?

XR technology helps the film team to shorten the shooting time via preparing some scenes and materials before filming. In that case, you do not have to have a lot of post processing work.

Traditional filming needs to be spent a lot of post-processing work as it uses green screen as background. Green screen is in high reflective material and when you do post processing, editor need to process every frame accordingly which is a lot of time-consuming and extremely expensive. Meanwhile, actors have to perform accordingly to imagination which the interactive experience is poor; If the camera is in motion shooting, the background of the screen will also have corresponding motion and displacement. The green screen and blue screen are monotonous and consistent in color, they are in lack of the depth color space, which often fails to provide accurate camera movement information for subsequent synthesis.

It is a technology that will be popular in the near future.

Since the pandemic of cov-19, many governments had announced people assembly limit, and also a lot countries had traffic control between countries and even cities, therefore, a lot of events had been delayed or canceled. However, XR technology application have been attracted a lot attention in more and more movie filming, events or parties.